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3rd Year Module 1 Design Practice

Thursday, 18 December 2008

Pantone Pannettone...

I think this is just genuinely really clever. These were made by a design company called Purpose. The description here is in their own words:

"For their first Christmas, newly established printers Greenford Printing
wanted a memorable way to promote their business and at the same
time wish their valued clients a 'Merry Christmas and Happy New Year'.

By building on the familiar language of colour specification, Pantone
swatches initiated the main theme for our concept. ‘Panettone’ created
a colourful twist on the traditional Italian Christmas cake.

The Panettone boxes arrive as a set of 5, featuring special dates
from Christmas Eve to New Years Day, each one representing a
different pantone colour.

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