Peyton and Byrne Bakery...

I have fallen head over heels for this packaging. I love the mix of bold colours, very simple type and sparse design which portrays something so quintessentially british that I want to star waving a union flag or screaming about The Beatles. As practically every user on the packaging blog I found these one pointed out - 'the text looks like London Underground type' - yes I agree (though it didn't take 20 post saying that, to make you realise it). I managed to find the typeface that was designed for the London Underground, but sadly it is very expensive to buy, lucky for me I found a very similar font that looks practically the same, and I am hoping will come in handy when I get the chance to design something properly British (because at heart, I really do love our monarchy and red buses).