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3rd Year Module 1 Design Practice

Saturday, 6 June 2009

I wish more stuff came in cartons...

I have a profound love for the simple waxed paper carton, and seems that the packaging world is starting to feel the same way. This simple piece of packaging is more than a container for our milk or preferred breakfast juice, it has a certain magnificence as a perfect canvas for design, colour application and information.

The definition is: carton |ˈkärtn|- noun
a light box or container, typically one made of waxed cardboard or plastic in which drinks or foodstuffs are packaged.
ORIGIN early 19th cent.: from French, from Italian cartone

It would seem that wether you are trying to find a missing child, or inform them of how good fruit is for you, the surface of a carton provides a most suitable area of application for any information.
I have found a huge range of clever carton designs and applied graphics that take this refrigerator staple to a whole new level of graphical magnificence.





















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