"IdeaPaint is a single-coat, roller-applied paint that can turn any “paintable” surface into a dry-erase surface. Essentially, IdeaPaint can create a whiteboard environment wherever your ideas might take form (walls, columns, doors, refrigerators, bathrooms, etc.)—but it’s less than half the cost of a traditional whiteboard and better performing. IdeaPaint is also the most environmentally friendly dry-erase product on the market, with limited packaging, transport and materials required."
The packaging is also rather good - simple and to the point. The graphic elements in the logo represent exactly what this product is about. Generally pretty bloody good! The only down side is it costs $175 for 50 square feet...which seems like quite a lot. Never mind, a girl can dream right!?
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