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3rd Year Module 1 Design Practice

Sunday, 30 November 2008

Jamie Oliver

Pearlfisher for Jamie Oliver
Task: New brand creation, developing a new lifestyle concept that elevates the Jamie Oliver experience from the kitchen to the home.
Scope: Strategy, logo, brand identity, corporate identity, structural design, design of over 170 SKUs, secondary packaging, tone of voice, naming, pack and web copy.



I really like the old icon quality that these designs have. The overall designs are quite quirky, and colourful, in a simple but bold way. I want to see these on shelves!
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