I have been experimenting with my logo design for 'Grow Your Own'. I decided that I wanted something more delicate, less imposing and more interesting that the current logo, shown below. I have decided to use this slab serif, embellished logo as my final design. I think that the addition of the leaf shapes and vine like ends to the letters make the logo more interesting, and the way the existing tear drop terminals and rounded ends to the slab serifs simply add to the overall organic feel.
Original Logo...
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My design...
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