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Current Blogs
FMP Design Practice - My ideas and development for each of the briefs that I am working on for my final project of my 3rd year

Design Context - The designers, work, processes and existing products that I am looking at the gain inspiration and help to inform my design work

Personal Professional Development - Documentation of my professional development over the course of my 3rd year

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Idle Blogs
3rd Year Module 1 Design Practice

Thursday, 7 May 2009

OUGD203: Homebase - Logo Design...

I have been experimenting with my logo design for 'Grow Your Own'. I decided that I wanted something more delicate, less imposing and more interesting that the current logo, shown below. I have decided to use this slab serif, embellished logo as my final design. I think that the addition of the leaf shapes and vine like ends to the letters make the logo more interesting, and the way the existing tear drop terminals and rounded ends to the slab serifs simply add to the overall organic feel.

Original Logo...


My design...

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