Lovely Logos...

I have found a new website to worship;
This is a blog about logos and logo design - quite interesting for use graphics geeks.
I found a really interesting post from last october that looks at the negative space used within logos. The majority are really interesting, and use simple but very clever techniques to create an amazingly effective logo. Here are a few of my favourites:


The shape created by the leg and arm is in the shape of Australia. Subtle but so effective.


This incorporates two very different items and makes it into one complete symbol.


I like the present here, very simple


I like this because it incorporates image and text to create a symbol


This is a bit weird and looks squashed at first glance, then the cleverness becomes clear.


This is one I've seen before and this is SO clever. Until someone pointed it out, I'd never noticed it before. Well done FedEx, well done.


I've seen this logo dozens of times - we always seem to be buying yet more beer and wine in France! I feel a little ashamed to say that I had never noticed the C shape! it only dawned on me when I saw it in the greyscale; usually it is red and blue, which I think probably prevents you from seeing the C. I like it, and now have a lot more appreciation for it!