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Current Blogs
FMP Design Practice - My ideas and development for each of the briefs that I am working on for my final project of my 3rd year

Design Context - The designers, work, processes and existing products that I am looking at the gain inspiration and help to inform my design work

Personal Professional Development - Documentation of my professional development over the course of my 3rd year

Bread and Butterflies - This blog remains the homepage/hub of all my blogs, as well as acting as an area that I use for posting stuff that doesn't relate directly to my design work.

Idle Blogs
3rd Year Module 1 Design Practice

Monday, 4 May 2009

OUGD203: The Briefs...

OK, so I realise it has been a month since I posted anything - woops!
So here is the first post of my new term, and new projects.
My 3 competition briefs that I've picked are:

1. Homebase 'Grow Your Own' Packaging - Re-designing the packaging for the grow your own fruit and vegetables range that Homebase sell under their own brand. I have chosen this brief because I really like packaging design, and it was the only packaging brief in all the ones we had to choose from! I am also interested in changing the packaging, making it more eco-friendly, recyclable and maybe even compostable, instead of polystyrene and plastic containers.
Intended length of five weeks

2. Lonely Planet, copy based campaign for 3 new book titles - I have chosen this because I really like Lonely Planet as a brand - how they seem totally anti-corporate, even though they are, and that they speak to their readers on a very friendly and one to one level. I want to create something that is very friendly, and full of information, because Lonely Planet stop at nothing to give you all the advice they possibly can!
Intended length of 1 and a half weeks

3. Postcards from Wonderland - I am creating a series of postcards based on a rang of characters from the Alice stories. I wanted to pick a theme that was interesting and had lot of imagery and language that I can play with for the designs. I also chose Alice because it is a Victorian novel, and postcards were 'invented' during the Victorian era, so I though going back to the very roots of postcards would be a good idea. My plan for this brief is to create textural, type and illustration based images for the postcards, each representing a different main character.
Intended length of two weeks

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